The YouTube Growth Agency for Results-Driven Marketing

A YouTube agency specializes in creating, managing, and optimizing YouTube content and campaigns for its clients. They help businesses leverage YouTube as a marketing and advertising platform by offering services that include video strategy, video production, channel management, video SEO, and advertising. The agency focuses on increasing visibility, engaging viewers, and driving conversions through targeted strategies tailored to each client’s needs. Their expertise allows companies to effectively reach their audience, maximize their video content’s impact, and achieve their marketing goals on YouTube.

YouTube marketing is the practice of leveraging the YouTube platform to grow and promote your business. Within YouTube marketing there are a variety of different methods that can be used, including creating valuable video content and uploading it on a regular basis (organic), or using YouTube’s advertising platform (paid).

The work that goes into finding success on YouTube can be looked at in four categories. First, there’s the initial strategy stage where you need to come up with your plan and think through all the details of what you’re going to be doing on YouTube. Then there’s the work associated with creating your video content, including planning, filming, and editing your videos. Next you have the video uploading and optimization process which is everything you do to get your content onto the platform, organized and filled with relevant info for viewers, which gives it the best chance of being watched. Finally, you need to account for time that will be spent reviewing your analytics in the YouTube Studio dashboard. Looking over and understanding your results will help inform you of what adjustments might be needed in your strategy going forward.

There are a few different costs to consider with YouTube Marketing. First, you have the cost of producing video content for the platform. This can vary depending on the types of videos you’re making, and whether you have the skill, equipment and capacity to do this in-house. You might need to outsource this work to a third party.

Another cost associated with YouTube Marketing is the advertising budget you allocate towards running ads or working with influencers on the platform. This will also vary depending on the results you’re after, and how much budget you decide to allocate to this. For reference, the average cost-per-view or action is around $0.10 – $0.30, and the average cost of reaching 100,000 viewers is around $2,000. Keep in mind, when you spend advertising dollars on YouTube, you approach this with the goal of generating a positive ROI so that for every $1 you spend, you’re receiving more in return through conversions for your business.

It’s also important to note that you can start with no budget for advertising and just focus on organic growth. However, this approach will take longer and require more work.

One final cost to consider is the fee associated with hiring an agency like ours. We help businesses navigate the world of YouTube, uncover opportunities, develop strategy and ultimately, generate a positive ROI through organic and paid methods. The costs for an agency such as ours will vary depending on what level of involvement you’re looking for.

There are so many benefits to YouTube marketing, but some of the main ones are:

1) You can tap into the massive amount of people using the platform every single day.

2) It helps you rank better on Google search, too.

3) Video content on YouTube is evergreen, meaning your content remains valuable to your business long after it goes live.

4) YouTube focuses on video, and video is one of the best ways to communicate with your audience, advertise, and build relationships with your customers.

5) Becoming a YouTube Partner can completely open your business up to a new revenue source.

Like we said, there are many benefits so we’ll cap it there for now. Visit our blog to stay updated on future content where we explore this question and many more to help you succeed on YouTube!

This totally depends on your niche, budget and resources that you plan to put into your YouTube marketing. If you’re solely focused on organic growth, this can take months or even years to start seeing meaningful results. If you’re working with a team such as us, and you have an advertising budget, this can significantly reduce the time needed to start generating results. It’s really not possible to give a specific answer to this question, but we usually encourage businesses to think 6+ months out.

It doesn’t matter if you’re an individual person, influencer or business when it comes to leveraging the power of YouTube. Everyone can have success on this platform with the right strategy. As a business you will need someone (or a group of people) to be on camera and speak on your behalf, but it’s not dependent solely on one individual person.

Getting started can be the hardest part, but once you’re rolling things will start coming together. When you’re starting out, it’s important to first think through your YouTube strategy. Determine who your target audience is, what that audience is actively searching for on YouTube, and what content can you create to answer the needs of that audience.

While there are many different metrics you can track, we’ve shared a few below that can serve as a good starting point. By tracking these numbers on a consistent basis, you’ll be able to see how things are going and whether your YouTube strategy is working or not.

Watch time: this shows you the total number of hours that viewers are spending consuming the content you’ve shared. We can also dive deeper into when and where viewers drop off with audience retention data.

Impressions Click-Through-Rate (CTR): the number of people who saw your video thumbnail and title on YouTube (impressions), divided by the people who actually clicked on your video to watch it (clicks). That will give you your CTR.

Views: this is the total view count on your videos, both from subscribers and non subscribers.

Engagement: the number of people who are liking, commenting and sharing your YouTube videos.

Impressions: the amount of times your video thumbnails were shown to viewers on YouTube.

There are many ways to build your subscriber base, but the most important thing to remember is that building a YouTube channel takes time. You need to create and publish valuable content that viewers actually want and need for an extended period of time before you can meaningfully grow your channel. Think about educating, entertaining and inspiring your audience. Once you have that down, you can focus more on tactics such as:

1) Interacting with your audience and other channels’ audience’s to build and foster community.

2) Nail down your channel branding. You need to have a clear and concise value proposition so that viewers who land on your channel know exactly what you have to offer them.

3) Ask you viewers to subscribe. Sounds obvious right? However, many forget to directly ask their audience to subscribe so be sure to do this.

4) Stick to a consistent publishing schedule. Once viewers know when to expect new content from you, that can remind them to keep them coming back and eventually subscribing.

5) Use your other social media channels to drive your family, friends, colleagues and acquaintances over to YouTube to subscribe to your channel. Tell them why they should, and then deliver on what you say you’re going to do.

We’ll cap it there for now as there are many tactics such as these ones to grow your YouTube channel. Keep an eye out on our blog though for more ideas and insights about growing your channel and much more.

If you’ve got the drive and passion to get started, Vireo Video has the experience and strategy needed to get your brand seen and heard by the right people at the right time. Book your free consultation to see how we can transform your marketing efforts today!