We Are The Davises
Case Study

How Vireo Video's content strategy and execution succeeded in driving over 1.2 million subscribers and over 60 million monthly views within 4 months.

Project Overview

“We Are The Davises” YouTube channel was at 300K YouTube subscribers and roughly 6 million monthly views. Vireo Video content strategy and execution succeeded in driving over 1.2 million subscribers and over 60 million monthly views within 4 months.

Vireo Services Provided

Content Strategy & Content Management

Challenge

Their channel had plateaued at about 300,000 subscribers, and only 6 million views per month. The improvised approach they’d used to get off the ground had run out of steam.

Results

The YouTube channel was previously at 300K YouTube subscribers and roughly 6 million monthly views, and are now at over 1.2 million subscribers and around 70 million monthly views.

This Is How We Did It

Context

The key thing to understand about YouTube Influencers is that the content of their videos – whether it’s game commentaries, makeup tutorials or personal vlogs – is only one half of their appeal. The connection to their audiences is the other: they have grown up with the tools to forge and strengthen that connection, and many will use that as their anchor to keep their feet on the ground.

As a result, the key to any YouTube star success is their authenticity. Commercial considerations such as brand endorsements have to be very carefully managed against the risk of alienating fans and sparking a backlash in the YouTube community.

Pain Point

The Davises family are rising YouTube celebrities. They were referred to Vireo Video by leading YouTube consultant Tim Schmoyer of Video Creators. Their growth was achieved by engaging them with a content strategy designed to deliver a coherent message that resonated with their audience, key to securing lucrative brand endorsements.

The Davises’ YouTube channel We Are The Davises had plateaued at about 300,000 subscribers. The improvised approach they’d used to get off the ground had run out of steam. It was time to call in some professional fire power.

The Davises’ reached out to Vireo Video looking for support in managing the channel and providing a strategy that would accelerate the growth of the channel.

Solution

Vireo Video created a content strategy designed to better engage their existing fan base while reaching new fans and turning them into subscribers. Our Content Management strategy included indentifying and incorporating trending topics from social media, including family friendly and pop culture into the content mix for their channel and combining it with outher popular YouTube Themes such as Challenges.

Another key to its success was a rigorous content optimization program custom developed for We Are The Davises, including creating highly clickable Thumbnails.

We were successful in helping the YouTube family scale their growth and optimize their channel and videos from 6 Million Views per month to 60 Million views per month.

A bonus of an expertly crafted content strategy and management program has meant that many of their topics, formats, and titles have achieved virality with multiple videos reaching over 1 Million views within the first month of release organically.

Results

The We Are The Davises YouTube channel was at 300K YouTube subscribers and roughly 6 million monthly views and are now at over 1.2 million subscribers and around 70 million monthly views.