How to Build an Effective YouTube Video Sales Funnel

Video is the most powerful tool for converting your audience into viewers! In fact, 90% of consumers say that video has helped them make a purchase decision. This is why it’s so essential to build an effective YouTube video sales funnel.

Video is often seen as just an awareness tool in your sales funnel, but you can use video to connect with your target audience at any time during their buying journey. For the best results, you should ensure that your video marketing efforts touch every part of your sales funnel, not just the top (aka awareness).

The four stages of the YouTube sales funnel that we’re covering today are:

Today we want to focus on the importance of these different stages, and the content you can make for each of them to build an effective YouTube video sales funnel. Let’s get started!

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Awareness — YouTube Video Sales Funnel Stage One

This is the first encounter people will have with you and your brand. It’s also the largest part of the sales funnel. At this stage in the funnel, your target audience is simply browsing topics of interest. Their questions are basic, and they’re looking to be educated.

Viewers don’t have a reason to keep watching yet. This means you have to keep content short, to the point, and make sure it’s engaging!

Here are some content suggestions for the awareness stage:

The Awareness stage is when viewers come to learn about who you are and how you can help them. So in terms of content ideas, think about creating helpful, informative, and value heavy videos around topics that your target audience is actively searching for.

An excellent way to stand out is by finding your target audience’s problems, and filling gaps to introduce yourself to them. Videos in this stage of your funnel are not meant to be used as a means to push your product, service, or whatever you’re selling. Create content for this stage of your funnel with the intention of being memorable, helpful, and entertaining.

Consideration — YouTube Video Sales Funnel Stage Two

Once your target audience has become familiar with their problem during the awareness stage, they move to consideration. During this stage, your audience will be – you guessed it – considering possible resolutions to their problem. This includes your business and the products and services you offer.

They are still in an educational mindset, but focusing less on the basics and more on an actionable steps or purchases they can make. Your goal is to help your audience feel educated and confident about their purchase decision.

Here are some content suggestions for the consideration stage:

Ease their worries by providing them with lots of information and making them feel smart. Position your brand as the go-to solution for their problem by demonstrating why you’re the best choice compared to competitors.

You should focus on building trust with your audience, because people are way more likely to support a brand with good values they can depend on. This is especially important in today’s digital climate, where consumers are turning their backs on brands due to distrust and fear of manipulation.

Content created for the consideration stage should not focus on promotion or selling. Simply provide informative and educational content to support your product or service without driving them away.

The thing you need to sell here is credibility. Conversions will come naturally if you are helpful and trustworthy in this stage. Don’t be pushy!

Conversion — YouTube Video Sales Funnel Stage Three

Now comes the exciting part… conversions! All your hard work has paid off, and now it’s time to guide your audience toward making that purchase.

By this point in the sales funnel, your leads are ready to buy. They’ve done their research, and they’re aware of any other options they have available.

Here are some content suggestions for the conversion stage:

How can you give them that final push to choose you? Content in this stage is centered around showing your results and impressing your audience; it’s also a great time to showcase your brand’s story. This can include things like your values, goals, and how you approach things.

What objections does your audience have? Identify them, and make content that removes hesitation for your potential customers.

Last but certainly not least, include a strong CTA! Tell your viewers where to go by including visible and audible CTAs in your videos. Specifically, place CTA’s in the middle and end of your videos so they know where to go. Make it obvious and easy!

For further learnings on the topic of reaching customers at every stage of the funnel with video, check out this article from Think with Google.

Retention - YouTube Video Sales Funnel Stage Four

Alright you’ve made it to stage four, also known as the “delight” stage, which is our goal from this point onward. You want to ensure that your customers are happy and looked after, so that they’ll continue to buy from you.

Here are some content suggestions for the retention stage:

This is a key stage that often gets less credit than it deserves. The better you are at retaining viewers and customers, the less you need to depend (and spend $$) on the other stages. Keep those videos coming, and the value and knowledge share flowing.

Conclusion

Now that you’ve got plenty of video topic ideas to fill up each stage of your YouTube video sales funnel, start creating! Your ability to build an effective YouTube video sales funnel depends on your ability to consistently create videos.

We won’t sugar coat it… this funnel isn’t easy to build. Nothing that comes easy can deliver huge results. However, if you put the time into building your team and investing into YouTube, the results you can achieve will be unlike any other marketing channel you’re currently using.

If you want help with this process to drive more conversions for your business, book a free consultation with one of our YouTube Certified Strategists! Just click the banner below or right here to get started.

Author: Mikayla Boudreau, Vireo Video blog contributor