1) Start by writing down all your video topic ideas in the theme ideas columns. Once the ideas are in, the goal is to move these topics from the "To Film" stage into the scripting, production and editing stages, moving the cards as you go from the left to the right of the board.
2) Next, determine what video topics you'll start with, then move those cards forward into the appropriate column.
3) Now you're ready to start planning and creating your videos! Go ahead and assign team members, add in checklists, due dates and whatever else you need on the Trello card to get organized for that particular video project.
4) Finally, collaborate with your team to execute on these brilliant video ideas and keep moving those cards until they end up in the completed section on the far right hand side. Then repeat.
So how do you use the Video Content Calendar? It's simple.
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HAPPY CLIENTS
Why use a Video Content Calendar?
1) Capture and develop your ideas: sometimes the best ideas come at the most random times. Don't forget them! Write them down as they come into this calendar, and then as you continue to think through the idea, leave notes on the card so that you can develop ideas into winning video concepts!
2) Up your video quality: when you go through the proper pre production, production, and editing steps, your videos will be more thought out, and the messaging will be clear. Skipping steps might be quicker, but videos need to serve a specific purpose, so going through a calendar like this can help ensure you don't miss anything.
3) Increase team collaboration to make things happen: when your videos are being worked on in a calendar like this, your whole team has access and can all particpate and add value to the process. Trello is great for collaboration, and collaboration is great for success.