Trifecta Rehab case study
Learn how we helped Trifecta Rehab Find New Patients with Facebook Video Ads
Key Results
Their Story
Trifecta Rehab is a growing physical rehabilitation hub started by Michael Lam. Located in Surrey, British Columbia, they offer services like physiotherapy, chiropractic treatment, and massage therapy.
Their approach is to not just physically aid the recovery process of their patients, but to support their recovery journey with 3 pillars of a practice: educate, elevate, empower. Their ultimate goal is to help patients acquire the tools to manage their own care and feel in control of their body.
Their Goal
Trifecta Rehab wanted to raise awareness of their new clinic and acquire new patients. Being a local business, they needed to keep their targeting tight to reach those who would be most likely to book an appointment.
Their Results
With a focused approach to educate and engage the potential target audience, we were able to acquire quality leads for Trifecta Rehab in the form of appointment bookings at a cost per acquisition of $15.15 in the initial phase of the campaign. The cost per acquisition was further reduced by 38% to $9.22 with continuous optimizations.
- $3.60 average cost per click
- 39% reduction in cost-per-acquisition
- 11% ad conversion rate
- 596 leads acquired within 5 months
Ad Results – Nov 2020 vs March 2021
Our Solution
- Facebook Video Advertising
To achieve the client’s goal, Vireo Video recommended a Facebook video advertising campaign to differentiate Trifecta Rehab from its competitors. The strategy was to target potential clients using precise demographics, and was focused on targeting prospects through interest targeting. The team at Vireo Video developed a 2 tier plan to promote Trifecta’s services via video ads on Facebook.
First Phase - Brand Awareness
In the initial phase of the launch, the team created campaigns to inform potential patients about the new Trifecta rehab clinic. The ad introduced the audience to Trifecta Rehab and the various services it provided to successfully aid the patient’s recovery journey.
Second Phase - Lead Generation
In the second phase of the launch, the team used lead ads on those who had watched the earlier video ads. We did this via a remarketing campaign on those warm audiences, and a lookalike audience of people based on them. With this, we drive the warmer audience to book appointments on their website.
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