Transfer Express Case Study

How We Helped Transfer Express Grow their YouTube Channel and Generate A Positive ROAS

Key Results

Monthly Subscribers

+ 0 %

Conversion Rate

0 %

Monthly Viewership

+ 0 %

Their Story

The one-stop shop for decorating apparel and more! Based in Mentor, Ohio, Transfer Express® manufactures custom heat applied transfers that apply with a heat press to apparel and more. Their transfers are used by athletic apparel dealers, T-shirt retailers, and many other markets in the U.S. and Canada. They also a provide blank apparel.

Their Goal

Transfer Express wanted to both grow their YouTube Channel organically, and begin utilizing YouTube advertising to increase brand awareness, website traffic, lead generation and sales conversions.

Their Results

Vireo was able to increase Transfer Express’ results across the board. On YouTube we increased their monthly rate of subscribers, video views, unique viewers and watch time. With YouTube ads, we were also able to help them achieve a favorable return on ad spend, by increasing their conversion rate, and decreasing their cost per view and cost per action.

Our Solution

Since Transfer Express’ target audience was a niche group, we utilized a long-term organic video strategy and an adaptive advertising campaign to precisely target the right small business owners.

YouTube Content Strategy

After conducting a thorough market analysis, Vireo suggested the exact content topics and trends that Transfer Express should focus on. We provided a complete blueprint for organic video domination: length, topic, format, and much more.

As we tested content, we funneled the data collected back into the strategy and helped the client pivot whenever necessary. By growing their organic audience, Transfer Express’ footprint on YouTube expanded, leading to more site traffic, purchases and brand awareness.

YouTube Advertising

Our strategy for Transfer Express’ video ads focused on two outcomes: lead generation and sales. Using their raw footage, Vireo created video ads directing warm traffic to product landing pages. Depending on the campaign, we also targeted specific locations in the U.S. and leveraged their market data to display ads to the right audience.

Utilizing the combined force of organic and paid traffic, we promoted a free press giveaway which brought many entries. Following that giveaway, we leveraged the email list and advertising data to drive traffic to an evergreen campaign “Start Your Own T-Shirt Business”. This successful ad campaign currently runs year-round bringing in more business for Transfer Express.