PolicyME
Case Study

20x conversion increase with YouTube Ad Support by Vireo Video

Vireo Services Provided

Our client PolicyMe allows Canadian parents to protect their families with simple, affordable and online life insurance. We developed cost-effective video campaigns that collect opt-in leads and paying customers.

Their Story

PolicyMe is a Canadian insurtech startup that’s on a mission to put families first, protecting them with the honest and uncomplicated life insurance they deserve. The company is focused on streamlining the life insurance buying process through its digital platform by eliminating barriers and empowering Canadians to make better decisions in order to protect their loved ones.

Their Goal

PolicyMe wanted to raise awareness on YouTube, and increase their lead generation through YouTube video ads.

Results

Successfully targeted audiences with high interest in life insurance to drive Conversions while significantly improving the Cost Per conversion and Conversion Rate.

This Is How We Did It

Three-Step Plan

Their three-step plan involves:

Step 1: Get personalized advice

Personalize your policy details and get your estimated rate in seconds. No phone call or meeting required.

Step 2: Submit your application & get an instant decision

Most get instantly approved! Your application is automatically reviewed as soon as it’s submitted, unlike with other companies that take weeks to review it.

Step 3: Get approved & provide payment details

Review your policy and sign-off when you’re ready. Your payment is only required when you accept your coverage!

To achieve the client’s goal, the team at Vireo Video developed a robust video ad campaign on YouTube.

By creatively incorporating attention-grabbing elements within the first 5 seconds, we retained the audience and drove them to sign up for their offer:

Lead Generation:

Vireo tested various ad assets to determine which videos led to the best view rate, click rate, and conversion rate. Specifically, we tried minimalistic ads which were to the point and highlighted the ease of app usage, to attention-grabbing videos that disrupted a person’s usual view habits. We tested various ad bidding and targeting strategies, ranging from interests, income, and other demographics.

Their Success

50% decrease in Cost Per Thousand Impressions
20X increase in Conversions
Acquired a lead at an 86% lower cost
Conversion Rate improved by 7X

Through leveraging our expertise in video ad campaign conversion, PolicyMe drove email opt-ins and product sales at 86% lower cost per acquisition utilizing YouTube Ads. To maintain this low customer acquisition cost, we continue to optimize the campaigns through demographic targeting, interest-based campaigns, and remarketing.