YOUTUBE ADVERTISING
Case Study: OPTIMALPRINT
we boosted Holiday Purchases by 97% and achieved a ROAS of 4.7X
Key Results
Optimalprint x Vireo Video
Who is Optimal Print?
Optimal Print is under the umbrella of Gelato, a global print solutions giant. They empower users to create personalized prints, right from their smartphones or computers. What sets them apart is a blend of professional-quality designs, a dedication to eco-friendly practices, and local production.
What was their goal?
Eager to tap into YouTube’s potential, Optimal Print aimed to promote their custom print products, targeting a surge in purchases for Greeting Cards, Mugs, and Wall Arts during the 2022 holiday season. Their ambition went beyond just visibility; they wanted real, tangible purchases by tapping into YouTube’s vast audience to turn views into sales.
What results did we achieve?
In just a month, Optimal Print’s conversions significantly increased by 97% compared to the same period last year, leading to 2,217 purchases. Additionally, against last year’s figures, the Conversion Value surged by 160%, reaching a total of $106K Euros. The campaign’s efficiency, with a ROAS of 4.7X, highlights a big improvement over the previous year’s holiday performance.
November 2022 – December 2022
- Return-on-ad-spend (ROAS): 4.7X
- Conversions: Increased by 97% (2.2K Purchases)
- Conversion Value: Increased by 160% (106K Euros)
How We Did It
Explore our services and process below that went into making this project a success! Questions? Reach out, we’d be happy to chat.
Services
- YouTube Advertising
- YouTube Video Ad Creation
Strategic YouTube Ad Creative
Among a series of strategic ads, this one stands out for its simplicity and directness. We created this ad to drive conversions. It features a straightforward message paired with a compelling promotion, reflecting our focused effort to turn viewers into customers efficiently.
YouTube Advertising Strategy for Optimal Print
Our campaign was methodically segmented to cater to specific audiences: we re-engaged past viewers, tapped into new demographics, and focused on users showing a clear interest in similar products.
This approach went beyond traditional metrics; it was designed to create genuine interaction and convert viewers into customers, demonstrating the impactful potential of well-crafted YouTube advertising.
Our YouTube Ads Process Explained
Strategic Campaign Hierarchy
Our campaigns were precision-crafted to connect with specific groups. Each one was tailored to fit different audiences, ensuring we spoke directly to their interests.
- Tailored Campaigns: Designed unique campaigns for different audience interests and product lines, making ads more personal and effective.
- Broad Reach: Reached various customer segments, ensuring each ad resonated well, leading to increased engagement and sales.
Remarketing Tactics
Remarketing was key for re-engaging past visitors. We reminded them of our products in a way that was relevant to their previous interactions with our brand.
- Targeted Reminders: Re-engaged past visitors with ads that felt like a natural follow-up, strengthening our brand's impact.
- Personalized Messaging: Customized our ads based on users' previous interactions with our content, making our remarketing efforts persuasive.
Expanding to New Audiences
We also branched out to engage new audiences, strategically targeting people who hadn’t yet discovered our offerings, which significantly increased our reach and conversion rates.
- Diverse Markets: Shifted focus to engage with 'cold' audiences, sparking interest and converting new segments of the market.
- Strategic Engagement: Refined our reach by connecting with users at the cusp of our market, leading to new customer acquisition.
Targeting New Audiences
Finally, we honed in on users actively searching for similar products. By focusing on their existing interests, we could directly influence their purchase decisions, leading to higher engagement and conversions.
- Direct Persuasion: Concentrated on users already exploring similar products, nudging them towards making a purchase.
- Measurable Results: Our targeted strategy significantly increased engagement and conversion rates, affirming the effectiveness of precise advertising.
Ready to get started?
Connect with a specialist to explore the strategies that will take your brand’s YouTube marketing to the next level.
