YouTube Ads for Print-On-Demand

A youtube advertising CASE STUDY IN COST-EFFECTIVe LEAD GENERATION by vireo video

key results

Leads

0 K

Purchases

0 K

CPL (€)

$ 0

CPA (€)

$ 0

Introduction

In the evolving world of print-on-demand services, a clear and targeted marketing strategy is the key to staying competitive. This case study showcases how our team helped a major global print-on-demand company achieve significant sales growth through a strategic YouTube advertising campaign.

the goal

Our client recognized the untapped potential of YouTube advertising for lead acquisition. Their primary objective was to generate a high amount of leads at a low cost.

To ensure the quality of these leads, the client set a secondary goal of tracking purchases resulting from the leads acquired, using the Cost Per Acquisition (CPA) metric as a key performance indicator.

the results

Our comprehensive and strategic approach led to impressive results between March and December 2022. We successfully generated 23.7K leads and 12.3K purchases for the client, with a cost-effective CPL of €16.7 and a CPA of €32. The total campaign spend was ~$400K.

Our continuous re-optimization allowed us to maintain these low costs throughout the campaign period, achieving a CPL and CPA of less than €20 towards the end of the year.

This successful campaign was due to our efforts in optimizing the campaign, which resulted in significant lead generation and conversion.

The effort we put into optimizing this campaign was successful, as the end-result was a significant increase in lead generation and conversions.

How we did it

Learn how we generate results for our clients.

Explore the different services and processes we used to make this case study possible. Questions? Reach out! We’d be happy to chat about it more.

Services

Our Process

By developing a structured campaign, we achieved a significant boost in leads and purchases, all while keeping costs under control. The first step was to focus on specific target audiences. As the campaign gained momentum, we began grouping campaigns based on target location importance, eventually transitioning to a country-based approach.

We implemented detailed audience targeting and curated various audience sets that resonated with the client’s brand. We included groups who were already familiar with the services, as well as those with creative or business interests.

Through comprehensive testing, we were able to identify the most responsive audience. This insight informed the creation of additional audience sets, allowing us to further refine our target groups.

Our predominant bidding strategy was Target Cost Per Action (tCPA). We conducted tests with different bid amounts to determine the most cost-effective CPA.

Finally, we applied focused remarketing strategies, specifically targeting users who had previously interacted with the client’s website or YouTube channel. This tactic was instrumental in driving purchases and validating the campaign’s efficacy.

Charts & Metrics

The overall metrics from the campaign are shown in the following graph.

In this next graph, you can see there has been a consistent flow of conversions and a positive trend since the campaign’s inception in March. Certain adjustments made to the account, such as changes in budget and targeting, influenced the number of conversions toward the end. However, we were able to sustain a satisfactory cost/result ratio.

Thanks to several experimentations and optimizations we carried out on the campaigns, including bid modifications and the implementation of layered targeting and a hyper-focused campaign structure, we succeeded in improving the Cost per Lead (CPL) from March 2022 to December 2022.

The Cost per Purchase also showed significant improvement as a result of our optimization efforts.

Illustrating our strategy, we implemented layered audience targeting in one of our campaigns.