The Client
The Alinker is a revolutionary alternative to traditional mobility assistive technology. Its non-motorized walking bike design allows users to stay active and engaged in life, while managing mobility challenges. With an adjustable saddle and handlebars, it is custom-designed to challenge society’s assumptions about disability.
Movement is medicine, and the Alinker activates the brain to do what it loves to do, find and create neural pathways to connect to the extremities to control their movement. The Alinker has transformed numerous lives by supporting its users in reclaiming their mobility and freedom.
The Alinker’s vision goes beyond the bike. They aim to reshape perceptions about disabilities and are passionate about building an inclusive community. Featured in BBC, CBC, and Forbes, and certified as a B Corporation, the Alinker is used by more than 5000 people worldwide.
Vireo Services
YouTube Strategy
Video Editing
Video SEO
TLDR
Alinker partnered with Vireo Video to increase awareness and education around their innovative mobility product through video content marketing on YouTube. Vireo created engaging YouTube Shorts by repurposing existing footage, emphasizing the product’s unique value and transformative impact. As a result, The Alinker’s YouTube channel saw a dramatic increase in views (from 196,615 to 2.7 million), watch time (from 3.8k to 21.4k hours), and subscribers (from 3,091 to 15,381) over a one-year period, as well as substantial increases in impressions, engagement and website traffic.
The Challenge
The Alinker is an innovative new mobility product that is changing the way people think about mobility and disability. However, as the first of it’s kind, people need to be educated to understand it’s value.
The Alinker team aimed to create content that effectively communicated the value of their product and spread awareness, but they faced a challenge in lacking the resources and expertise to produce new content.
The Execution
goals
Short term: To produce a series of YouTube Shorts by repurposing existing content, showcasing the unique features and value of the Alinker, along with powerful, transformative client stories.
Medium-long term: To grow engagement on The Alinker YouTube channel across all key metrics, and increase awareness and education around the product.
Packaging
- Create value driven video titles that emphasize the transformative and innovative qualities of the The Alinker product.
- Use SEO optimized keywords targeting relevant audiences that would benefit from a mobility device.
Content Strategy
- Create repurposed shorts using b-roll clips and before and after clips from pre-existing content on the channel, paired with voice overs from BE, the Founder.
- Emphasize the UVPs and innovative qualities of the Alinker, it’s value, it’s product story, it’s product features, and the transformation and benefits users have experienced.
- Post weely shorts to keep viewers engaged and expand the channel's reach.
The Results
Overall
By working closely with The Alinker team and leveraging their existing content, we transformed their YouTube channel performance over the course of one year. Our strategic approach to content creation through repurposing footage, while enhancing video packaging and SEO led to substantial increases in all metrics. Here’s a look at the outcomes we achieved together.
Views Period-Over-Period
Watch time Period-Over-Period
Subscribers Period-Over-Period
Video Highlight
Going Viral on a YouTube Short
Many of the YouTube Shorts we’ve created for Alinker have done well, but one stands out from the rest. This video highlight shows how we generated 2 million views organically on a single product video! Check out the video for context before moving on.
How we did it
We started with an idea to repurpose a talk our client gave, where she speaks about the incredible product she designed. Then we:
- Identified high retention points and captivating hooks from the talk, highlighting unique moments and showcasing the product’s distinctive features and benefits.
- Sourced engaging b-roll from other existing videos they had that showed customers using the product, so viewers could see it in action alongside the audio.
- Added captions to keep people engaged and ensure we get the message across even if audio is muted.
- Created multiple variants so that we had a few different versions of the audio and b-roll combined together. More shots on net!
- Packaged and optimized and then published the Shorts to the channel.
The Results
Retention boost
This graph above highlights an impressive retention rate of over 100%. Meaning people aren’t just watching — they’re rewatching the video. This tells YouTube the content is good and worth showing to more people organically. A great reminder that when your content hits the mark, it can really take off.
Effective hooks
This visual above shows that out of 5 million viewers who were served this short, nearly 70% stayed to watch. It emphasizes the critical role of the first 3-5 seconds and how a compelling hook can deliver exceptional results.
sales boost from organic videos
The final graph above highlights a spike in product sales during July, aligning with the timing of this YouTube short going viral in late June. The increased website traffic from the video filled up our remarketing list, driving more conversions. This sales growth proves organic video marketing is more than just brand awareness and engagement — it’s a powerful driver of direct business results.
This case highlights the power of YouTube when paired with a smart strategy. By focusing on engaging moments and showcasing a product’s unique value, we’ve seen how even simple, repurposed videos can capture attention and drive big results. Success doesn’t hinge on creating a masterpiece every time; it’s about creating content that connects with your audience and fits the platform.
Project Contributors
Vireo Video
Ella Lindau
Senior Account Manager
Archie Lemel
Video Editor
Rahul Chauhan
Marketing Assistant
Alinker
BE Alink
Founder
Tania Lo
CFO
