If you’re not leveraging YouTube marketing for your company, it’s time to get started. Videos are dominating the digital sphere. They’ve surpassed traditional forms of content marketing and are flooding the realm of digital marketing.
Humans are visual beings and video marketing grabs our attention. In a 2018 survey conducted by OptinMonster noted that: 79% of consumers mentioned they would rather watch a video than read about a product.
The numbers don’t lie, and neither do the results. According to the same study, companies that use videos as part of their marketing strategy recorded 66% more qualified leads per year. That’s over double!
Why YouTube Marketing
You need a YouTube marketing strategy if you want to keep up with the modern market, but you may be asking yourself, “How do I get started?” Today, we’ll outline the 5 key ways that video marketing can increase your sales.
1) YouTube Videos Attract New Customers Organically
In a world of pay to play marketing campaigns, video marketing offers the unique and captivating ability to capture leads organically. It’s also a means of retaining your leads long term.
If you have a well-optimized video on YouTube, you can quickly grow your audience retention by converting interested viewers into subscribers. Your videos will continue to engage your audience and perform well long term. This means that you have a continually growing audience of leads that you can nurture with excellent video content.
Fast Facts:
- Videos are 52 times more likely to show up on the first page of Google.
- Blog posts incorporating videos attract 3x as many inbound links as blog posts without video. (wordstream) Include the main keywords in your video title to rank high for that content.
2) Videos Increase Click-Through Rates In Emails
Video marketing is incredibly effective when coupled with other forms of digital and traditional marketing. It is a great way to quickly engage your customers, and a convey a message effectively. Videos are also incredibly personal, and that’s exactly why they are the perfect addition to your email marketing campaigns.
Email marketing has always required a personal touch to be effective. You address each subscriber by name, create an appealing subject line and give them content that’s tailored to what they prefer.
With video, you can take personalization one step further, you can add a video message from the CEO, a new recipe they’ll enjoy, or a walkthrough of a housing development you’re working on. Whatever the project, videos immerse the viewer in your brand. They feel as though they are interacting with you directly, which builds trust and credibility with your brand.
Fast Facts:
- Adding a video to marketing emails can boost click-through rates by 200-300%. (Hubspot)
- The word “video” in an email subject line boosts open rates by 19%
- Leverage Tools Like GoVideo by VidYard that allow you to click and record videos quickly with your webcam, and embed that into your email. We saw a 60% increase when we started to use videos in our cold outreach emails.
- When you include a YouTube video in your email, you’re giving your email subscribers the opportunity to become YouTube channel subscribers as well.
3) Videos Increase Conversions On Your Landing Pages
When potential leads visit your landing pages, they’re interested in learning more about your brand. Videos increase the length of time people stay on your page, giving your brand message longer to sink in. Include yourself or staff in the video to build trust with the viewers. Human interaction is something that copy simply can’t simulate to the extent that video can. People are in a hurry, their time is valuable. Many would rather watch and listen than read your sales copy.
We’ve used videos to drive people to our clients landing pages and then have videos on the landing pages that directly convert into a product sale, or get people to opt-in to their list with a Free Lead Magnet. Getting your videos front and center on a landing page gets you and your brand directly in front of interested leads!
Fast Facts:
- Embedding videos in landing pages can increase conversion rates by 80%. (Hubspot)
- 51% of marketers say Video leads to the greatest ROI of all content types.
4) Videos Can Increase Product Desire
Videos are extremely personable. You can immediately connect with your client’s emotions and create emotion driven sales with video marketing.
Videos can help familiarize your viewers with your products, the product uses and capabilities before they purchase. Modelling your products in videos encourages your customers to picture themselves in the same scenarios, using the products. The desire created by videos is far more powerful than anything a written product description could create.
Fast Facts:
- 64% of customers are more likely to buy a product online after watching a video about it.
- Buyers want to feel good about their purchase, and video marketing, when done correctly, is the best way to create this feeling.
5) YouTube Ads Can Target Your Potential Customer at Scale
Did you know that Video Ads now account for more than 35% of all Ad spending online? You can target very specific demographics, interest, keywords, and even specific videos with YouTube Advertising. Whether you are looking to attract new customers, increase brand awareness or create a remarketing campaign, YouTube Advertising is the best way to quickly captivate your audience.
Some of the options you have to target your customer with Video Advertising include:
- Demographics: Age, Gender, Income
- Interests – Google knows your cusotmer interests
- Keywords – Target customers based on keywords they have typed into YouTube or Google
- Placements – Have your ad on specific channels, videos, and websites
- Retargeting – Engage with potential customers who have watched your videos, or been to your website.
You can create a highly targeted campaign using videos in your Ad spend. Videos not only capture your audience’s attention, they also effectively retain their attention.
Fast Facts:
- Viewers are 73% more likely to take action after watching a video explaining their product or service (Tubular Insight)
- Video ads have on average a click-through rate of 1.84% the highest CTR of all digital ad formats (Invesp)
- Simply Measured discovered that video is shared 1,200% more than both links and text combined.
Learn More About YouTube Marketing
At Vireo Video, it’s our job to take your video marketing to the next level. We are fully YouTube certified and have over 20 years of marketing and video experience. We’ve actually made a video on this exact topic if you are interested in learning more about how you can leverage video content as a powerful marketing tool.
There is no set way to approach your companies content marketing strategy. Try incorporating video marketing as part of your campaign and see what works for you! Stay tuned and be sure to subscribe for more tips and tricks on how to get ahead with video marketing.
