YouTube is one of the world’s most popular social media platforms, with over 2 billion monthly active users. It’s a fantastic place to share video content to market your business, which is something we’re very passionate about here at Vireo Video.
But with so much competition, how can you make your channel and videos stand out? How do you gain an edge against the thousands of other creators and businesses battling for attention? With the right YouTube marketing tools, of course!
In this article, we explore seven of our favorite YouTube marketing tools to help make creating, optimizing, and distributing videos to your target audience much easier. All of these tools we mention below are what we use at our agency to support clients with their YouTube marketing efforts. So, let’s jump in!
We can help your brand with YouTube Marketing! It’s our specialty.
The Best YouTube Marketing Tools
TubeBuddy
C’mon now, this wouldn’t be a “best YouTube Marketing tools” listicle without including TubeBuddy! This powerful tool will help you manage, optimize, and grow your channel, all in one.
With TubeBuddy, you can easily find the best keywords for your videos, track your channel’s performance, and generate more views and subscribers through a variety of techniques and features. TubeBuddy is the perfect tool for any YouTuber who is serious about growing their channel.
Key Features
- Built in support with YouTube Video SEO
- Competitor analysis
- Thumbnail A/B Testing and thumbnail generator
- Data and research (monitor YouTube for new content uploaded about you or your brand)
- Title and description translation
- Promotion (publishes videos when the audience is most active)
- Advanced video embedding
Subscribr AI
Struggling to write scripts that keep your audience engaged? Subscribr AI takes the heavy lifting out of scriptwriting, helping you craft content that resonates with your viewers and drives them to subscribe. This AI-powered tool analyzes your channel’s niche and audience to generate scripts tailored to your unique style and goals.
With Subscribr AI, you can create intros, calls-to-action, and even full-length scripts that align with what your audience loves most. It’s perfect for YouTube marketers and creators who want to streamline their content creation process without compromising quality.
Key Features
- AI-powered scriptwriting tailored to your channel
- Generates engaging intros and calls-to-action
- Customizes content based on your audience and niche
- Saves time while improving content quality
OpusClip
Transforming lengthy videos into engaging short-form content becomes a lot easier with the help of OpusClip. This AI-powered tool analyzes your long-form videos to identify key moments and automatically generates high-quality clips suitable for YouTube Shorts and even other platforms like TikTok and Instagram.
OpusClip’s advanced features include animated captions, AI-driven reframing to adjust aspect ratios, and the ability to incorporate contextually relevant b-roll footage. These functionalities ensure your clips are not only concise but also visually appealing and tailored to your audience.
Key Features
- AI curation to identify and compile the most engaging segments
- Automatic addition of animated captions with high accuracy
- AI reframing to optimize clips for various aspect ratios
- Incorporation of relevant B-roll footage to enhance storytelling
Viewstats
Viewstats is a comprehensive YouTube analytics platform designed to provide creators and marketers with in-depth insights into video and channel performance. By integrating directly with YouTube through its Chrome extension, Viewstats offers real-time data on views, subscriber growth, and engagement metrics, all accessible while browsing the platform.
One of Viewstats’ standout features is its ability to uncover thumbnail outliers—videos where thumbnails outperformed the typical range. It also allows you to conduct competitor research by analyzing other channels’ data and strategies. You can even see A/B tests other creators are running, helping you understand what’s working and apply those insights to your own content.
- Real-time video and channel analytics
- Identify thumbnail outliers for optimization
- Competitor research tools
- View A/B tests from other channels
Keywords Everywhere
Keywords Everywhere is a browser add-on tool that makes keyword research easy. It shows the search volume for each phrase, cost per click, and the competition right in your browser, so you can quickly find the right keywords for your video description and tags.
Key Features
- Uses historical search volume to estimate monthly keyword searches
- Page and website level traffic metrics
- Keyword metrics
ElevenLabs
ElevenLabs is an AI-driven platform that produces professional voiceovers, clones unique voices, and dubs content across 32 languages to help you engage a global audience on YouTube! ElevenLabs delivers natural-sounding audio that can be hugely helpful for producing your long and short form content.
Its advanced algorithms interpret context, adjusting intonation and pacing to match the desired emotion, making your narratives more engaging. It’s pretty crazy stuff!
Key Features
- AI-powered text-to-speech conversion
- Support for 30+ languages
- Voice cloning capabilities
- Context-aware intonation and pacing
1OF10
1of10 is a YouTube optimization tool designed to help creators and marketers discover high-performing videos, known as outliers, that significantly exceed a channel’s average view count. By identifying these outliers, users can gain inspiration for their own content, titles, and thumbnails, streamlining the research process and enhancing content strategy.
Beyond identifying outliers, 1of10 offers features like a Thumbnail Viewer, allowing users to preview and compare thumbnail designs directly on YouTube. This aids in selecting the most effective visuals for upcoming videos. Additionally, the platform provides advanced filters to target research, a Competitor Tracker to monitor outliers across various channels, and a Thumbnail Vision Board to save top thumbnail picks for later inspiration.
Key Features
- Spot videos that outperform a channel's average views
- Preview and compare thumbnail designs directly on YouTube
- Precisely target your research to find relevant content
- Monitor outliers across all channels on YouTube
- Save your top thumbnail picks for later inspiration
Google Trends
Google Trends is a public web facility based on Google Search. It illustrates how often terms are looked up relative to the collective search volume all over the world.
The graph’s vertical axis represents how often a term is searched for relative to all searches, while the horizontal axis represents time. Google Trends can be a helpful tool for understanding current trends and the seasonality of content.
If you want to find the latest trends and topics people are interested in to incorporate into your videos, this is a fantastic tool to use. When we’re developing content strategies for our clients, this is a go-to tool every time.
Key Features
- Provides search insight trends according to country, region, and year
- Leverages data from the biggest search engine in the world
- It's free to use
Artlist
Do you need royalty-free music for your YouTube videos? Of course you do! Look no further than Artlist! With a constantly updated library of music, it has everything you need to score your next video.
You can choose from tons of great tracks and sound effects that will bring up the productive value of your videos.
Key Features
- Royalty-free music that has new tracks being added often
- Unlimited downloads with a paid plan
- Sound effects for any environment
Storyblocks
Storyblocks lets you browse millions of royalty-free video clips, photos, audio tracks, transitions and illustrations to improve your videos! Just drag and drop them into your project to create professional-quality videos in minutes.
This tool is perfect for small businesses, entrepreneurs, and content creators who want to produce high-quality videos without spending a lot of time or money. This is a go-to tool for any creator.
Key Features
- Stock footage for videos
- Backgrounds and templates for presentations
- Images, vectors, and illustrations
- Sound effects for any environment
- Royalty-free music
PS, the new Storyblocks video creation platform is now live. It’s designed to help you create video (and ads) faster than ever, and it’s worth checking out for those less familiar with the video creation process.
Level Up Your YouTube Game
These eight tools can help content creators and businesses like you approach video production and YouTube marketing efficiently and creatively. These resources can identify the trends and topics your audience wants to explore, and how to make your content more appealing and fresh. Plus, you don’t have to spend much to begin with on many of these tools.
If your business needs more help with YouTube marketing or content creation, Vireo Video can help! We can boost your YouTube marketing strategy and increase your business’ return on investment (ROI). Reach out to book a discovery call.
